{"title":"Serum","description":"","products":[{"product_id":"acne-reduction-serum","title":"Acne Clearing Serum, 28ml","description":"\u003cp\u003eThis gentle, fast-absorbing serum features patented TT2 technology with 0.10% Thymol and Terpineol, targeting only acne-causing bacteria. It fights acne while preserving beneficial bacteria and restoring your skin's natural balance. This non-stickly formulation is claming and works without causing any irritation.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":43837520216318,"sku":"27685","price":765.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Hero_Image.webp?v=1768572020"},{"product_id":"bi-phasic-hyper-pigmentation-serum","title":"Pigmentation Reduction Bi-Phasic Serum, 28ml","description":"\u003cp\u003eThis easy-to-use serum features the patented HNR3 technology with 5.7% Hexylresorcinol, Niacinamide, and Retinyl Propionate to tackle dark spots and post-inflammatory marks. The oil and water-based blend glides on effortlessly, absorbs quickly, and works to reduce melanin overproduction, promote an even skin tone, and accelerate cell renewal—all while being gentle on your skin.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":43837520380158,"sku":"27687","price":765.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/2_3a2af8c2-3ab9-40b8-b48a-fcd762f4b090.webp?v=1772006701"},{"product_id":"skin-barrier-protect-serum","title":"Moisture Barrier Booster Serum, 28ml","description":"\u003cp\u003eThis ultra-hydrating serum, featuring patented HYA-B5 technology, combines 3% Sodium Hyaluronate, Pro-Vitamin B5, and Pentavitin to provide 48-hour moisturisation. The quick-absorbing, non-sticky formula deeply nourishes and strengthens your skin's barrier, leaving it feeling supple and refreshed all day.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":43837520609534,"sku":"27688","price":562.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/S1_15fc9317-42ee-48fd-a5ac-d4b8ebb1dc4e.webp?v=1768572217"},{"product_id":"acne-reduction-regime","title":"Acne Clearing Regime, 150g + 28ml","description":"\u003cp\u003eExcess oil and acne often result from sebum production and can disrupt skin’s natural microbiome. The Acne Reduction Regime, composed of the Acne Reduction Cleanser and Serum, effectively targets the acne causing bacteria without damaging the skin’s natural microbiome. The cleanser is a gel-based formula which clears oil, dirt, and acne-causing bacteria without ripping off skin moisture. Post-cleansing, the serum reduces inflammation, soothes irritation and combat acne. This clinically proven combination, suitable for all skin types, reduces acne from day 7. While Thymol and Terpineol reduces acne causing bacteria, it also ensures to not harm beneficial bacteria unlike other solutions. This helps in maintaining skin's natural microbiome and hence these products do not lead to any skin irritation and redness.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":44154980434174,"sku":"27679B","price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/AcneClearingRgime_1copy.webp?v=1757049822"},{"product_id":"dry-skin-regime","title":"Moisture Booster Regime","description":"\u003cp data-mce-fragment=\"1\"\u003eIn order to restore dry skin, it is essential to protect the skin barrier from external environment. Common solutions available only protect the skin barrier at the top layer of the skin, which can be broken by sun exposure easily. In order to ensure the skin is protected, Novology's dry skin regime protects the skin barrier at multiple layers for up to 48 hours. The Sensitive Skin Cleanser cleanses the skin without causing any irritation to the face. This should be followed by Skin Barrier Protect Serum, which contains 4 different sizes of Hyaluronic Acid which penetrates the epidermis in skin deeper and protects the skin at multiple layers. Lastly, the skin barrier protect cream is a non-greasy formula which provides 24-hour moisturisation and enables the skin to produce natural ceramides, which helps hydration.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":44154989576446,"sku":"27688A","price":1280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/MoistureBoosterregime_1copy.webp?v=1757049816"},{"product_id":"pigmentation-reduction-serum","title":"Pigmentation Reduction Serum, 30ml","description":"\u003cp\u003eThis easy-to-use serum features the patented HNR3 technology with 3.7% Hexylresorcinol, Niacinamide, and Retinyl Propionate. It targets dark spots, evens skin tone, and boosts cell renewal. The lightweight, non-sticky formula absorbs quickly without clogging pores, making it gentle and comfortable for everyday use\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":45695568216318,"sku":"27894","price":765.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/HeroImage_4d78c2fc-1bf2-469e-a302-24ad61f46637.webp?v=1757049807"},{"product_id":"dry-skin-and-dark-spot-reduction-duo","title":"Dry Skin \u0026 Spot Reduction Duo, 28ml + 50g","description":"\u003cp\u003eDark spots and hyperpigmentation result from excess melanin production and its transfer to the skin's surface. Our Hyperpigmentation Reduction Regime combats these issues using the Bi-Phasic Hyperpigmentation Serum and Pigmentation Reduction Moisturizer from week 4. This effective duo targets pigmentation . The serum, with its patented HNR3 technology, absorbs quickly, reducing melanin overproduction, evening out skin tone, and speeding up cell renewal. The moisturizer offers SPF 30 and PA+++ protection, shielding against UVA\/UVB rays while fading dark spots. It also provides hydration for up to 100 hours without a white cast. This clinically proven combination visibly minimizes hyperpigmentation, hydrating and protecting the skin, for an even complexion free without irritation.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46205666328830,"sku":"27687A","price":1360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/01_Biphasic-Serum_Cream_1.jpg?v=1757049806"},{"product_id":"barrier-boost-dark-spot-reduction-duo","title":"Barrier Boost \u0026 Spot Reduction Duo, 28ml + 180g","description":"\u003cp\u003eEnvironmental stressors can disrupt skin's natural barrier and evenness. This duo, with Moisture Barrier Booster Cleanser and Bi-Phasic Hyper Pigmentation Serum, restores and evens skin tone without irritation. The gentle, non-foaming cleanser removes impurities while boosting hydration. Post-cleansing, the serum targets dark spots and uneven skin tone, promoting cell renewal for a brighter complexion. Suitable for all skin types, this duo ensures plump, hydrated skin from the first use. The blend of Hexylresorcinol, Niacinamide, and Retinyl Propionate addresses hyperpigmentation gently, preserving the skin's microbiome and preventing irritation.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46205684809982,"sku":"27683A","price":1040.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Combo_3.png?v=1773394666"},{"product_id":"clear-fade-duo","title":"Clear \u0026 Fade Duo,  28ml + 28ml","description":"\u003cp\u003eTackle pigmentation and acne with this powerful combo of Pigmentation Reduction Biphasic Serum and Acne Clearing Serum. The Biphasic Serum reduces dark spots with HNR3 technology, while the Acne Clearing Serum uses TT2 technology to target acne and restore the skin's microbiome. Suitable for all skin types, this duo delivers balanced, clear, and even-toned skin.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46205823025406,"sku":"27685A","price":1360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/revised_hero5_images.png?v=1773395128"},{"product_id":"acne-clearing-hydrating-regime","title":"Acne Clearing \u0026 Hydrating Regime","description":"\u003cp\u003eCombat excess oil and acne with this combo of Acne Deep Clearing Cleanser, Acne Reduction Serum, and Acne Light Moisturizing Gel. This regimen targets acne-causing bacteria while preserving the skin's natural microbiome. The cleanser clears oil and dirt without stripping moisture, the serum soothes irritation and reduces inflammation, and the moisturizing gel delivers up to 100 hours of hydration without clogging pores. Thymol and Terpineol effectively reduce acne, ensuring no harm to beneficial bacteria. Suitable for all skin types, this trio visibly reduces acne in just six washes, preventing irritation and redness.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46205855924478,"sku":"27892A","price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/06_Acne-Cleanser_Serum_Gel_1.jpg?v=1757049802"},{"product_id":"dark-spot-defense-set","title":"Dark Spot Defense Set, 28ml + 50g","description":"\u003cp\u003eDark spots and sun damage can affect your skin. This combo, featuring the Bi-Phasic HyperPigmentation Serum and SPF 50 PA++++ Tinted Sunscreen, offers a targeted solution. The serum uses the HNR3 technology with Hexylresorcinol, Niacinamide, and Retinyl Propionate to reduce dark spots and promote an even skin tone. The lightweight, non-greasy sunscreen blocks 98% of UVB rays, provides 16x UVA protection, and blends into  a natural finish. This easy-to-use duo is suitable for all skin types, protecting and correcting sun damage.\u003cbr\u003e\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46205860217086,"sku":"27890A","price":1360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/08_Biphasic-Serum_Sunscreen_1.jpg?v=1757049801"},{"product_id":"spot-fading-hydration-set","title":"Spot Fading Hydration Set, 28ml + 50g","description":"\u003cp\u003eExcess melanin production and dryness can upset your skin's natural balance. This duo, with the Pigmentation Reduction Biphasic Serum and Moisture Barrier Booster Cream, tackles dark spots and keeps skin hydrated.\u003c\/p\u003e\n\u003cp\u003eThe serum, featuring patented HNR3 technology, gently targets dark spots and evens out skin tone. The cream hydrates the skin for up to 100 hours, strengthening the skin's barrier and supporting its microbiome. This combo is suitable for all skin types.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46206078222590,"sku":"27684B","price":1000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/03_Biphasic-Serum_Barrier-Cream_1.jpg?v=1757049800"},{"product_id":"oily-skin-dark-spot-reduction-duo","title":"Oily Skin \u0026 Spot Reduction Duo, 28ml + 50g","description":"\u003cp\u003eDark spots and hyperpigmentation are caused by excess melanin. Our Hyperpigmentation Reduction Regime tackles these issues with the Pigmentation Reduction Serum and Moisturizer. This gentle duo effectively targets pigmentation concerns. The serum uses patented HNR3 technology to reduce melanin, even skin tone, and boost cell renewal. The moisturizer provides SPF 30 and PA+++ protection, shields against UVA\/UVB rays, fades dark spots, and hydrates for up to 100 hours with no white cast. Clinically proven, this combination minimizes hyperpigmentation, hydrating and protecting the skin for an even-toned complexion.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46206084743422,"sku":"27894A","price":1360.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Combo_4.png?v=1773394973"},{"product_id":"hydration-boost-duo","title":"Hydration Boost Duo, 28ml + 50g","description":"\u003cp\u003eDry skin can suffer from environmental factors and lack of hydration. Our Moisture Barrier Booster Serum and Cream Duo is here to help.\u003cbr\u003eThe Serum uses HYA-B5 technology for 48-hour hydration, nourishing and strengthening your skin. Top it with the Cream for up to 100 hours of moisture. It quickly absorbs, reinforces the skin barrier, and boosts ceramide production for lasting resilience.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":46206084776190,"sku":"27688B","price":920.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/09_MBB_Serum_Cream_1.jpg?v=1757049797"},{"product_id":"sebum-control-scalp-serum-for-48hrs-oil-control-50ml","title":"Sebosys Control Scalp Serum for 48hrs Sebum Control, 50ml","description":"\u003cp\u003eThis Sebosys Control Scalp Serum is a trichologist-tested formula that delivers scalp oil control for up to 48 hours. Powered with 1% Capryloly Glycine , Salicylic Acid and Niacinamide, this lightweight, non-sticky serum absorbs instantly, leaving your scalp clean, calm, and balanced — without residue or heaviness. \u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":47180487852286,"sku":"26703","price":765.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/HeroImage_48252ec2-a4e0-43d6-a661-8115c0c1ca65.webp?v=1768572395"},{"product_id":"follicle-revive-scalp-serum-for-hair-growth-50ml","title":"Follicle Revive Scalp Serum for Hair Growth, 50ml","description":"\u003cp\u003eThis Follicle Revive Scalp Serum is a trichologist-tested formula that targets early signs of thinning and hair fall with clinical precision. Powered by 4% Dynagen, Zinc and Niacinamide, this lightweight, non-sticky serum strengthens hair follicles without leaving any greasy residue. It promotes new hair growth \u0026amp; is clinically proven to boost hair density from week 8*.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":47199890079998,"sku":"26702","price":810.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/HeroImage_97d49f21-36eb-44da-9ab0-9af8de0a88dd.webp?v=1768572080"},{"product_id":"pro-lift-cellular-restoration-serum-28ml","title":"Pro-Lift Cellular Restoration Serum, 28ml","description":"\u003cp\u003eThis advanced anti-aging serum features patented Elastinol ANP4 technology with pro-retinol, adenosine triphosphate, and peptides necessary for accelerating cell turnover and boosting collagen production in your skin. Targeting the signs of aging, it smoothens fine lines, reduces the appearance of aged pores, and revitalizes dull skin. This steroid-free formulation works gently, restoring the skin's natural vitality without irritation.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":47767724491006,"sku":"49083","price":765.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Hero_Image_8ed8af8f-a360-45e3-b4e0-401b5a8a828d.webp?v=1768572354"},{"product_id":"acne-clearing-mini-serum-10ml","title":"Acne Clearing Mini Serum, 10ml","description":"\u003cp\u003eThis gentle, fast-absorbing serum features patented TT2 technology with 0.10% Thymol and Terpineol, targeting only acne-causing bacteria. It fights acne while preserving beneficial bacteria and restoring your skin's natural balance. This non-stickly formulation is claming and works without causing any irritation.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":47366476726526,"sku":"49039","price":239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Hero_Image_2.webp?v=1759311769"},{"product_id":"pigmentation-reduction-bi-phasic-mini-serum-10ml","title":"Pigmentation Reduction Bi-Phasic Mini Serum, 10ml","description":"\u003cp\u003eThis easy-to-use serum features the patented HNR3 technology with 3.7% Hexylresorcinol, Niacinamide, and Retinyl Propionate to tackle dark spots and post-inflammatory marks. The oil and water-based blend glides on effortlessly, absorbs quickly, and works to reduce melanin overproduction, promote an even skin tone, and accelerate cell renewal—all while being gentle on your skin.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":47366493864190,"sku":"49053","price":239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Hero_Image_3.webp?v=1759311834"},{"product_id":"clear-fade-mini-serum-duo-10ml-10ml","title":"Clear \u0026 Fade Mini Serum Duo, 10ml + 10ml","description":"\u003cp\u003eTackle pigmentation and acne with this powerful combo of Pigmentation Reduction Biphasic Serum and Acne Clearing Serum. The Biphasic Serum reduces dark spots with HNR3 technology, while the Acne Clearing Serum uses TT2 technology to target acne and restore the skin's microbiome. Suitable for all skin types, this duo delivers balanced, clear, and even-toned skin.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":47366505726206,"sku":"49053_1","price":478.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/Combo.webp?v=1759312104"},{"product_id":"acne-clearing-hydrating-regime-100ml-30ml-30ml","title":"Acne Clearing \u0026 Hydrating Regime 100ml + 30ml + 50g","description":"\u003cp\u003eCombat excess oil and acne with this combo of Acne Deep Clearing Cleanser, Acne Reduction Serum, and Acne Light Moisturizing Gel. This regimen targets acne-causing bacteria while preserving the skin's natural microbiome. The cleanser clears oil and dirt without stripping moisture, the serum soothes irritation and reduces inflammation, and the moisturizing gel delivers up to 100 hours of hydration without clogging pores. Thymol and Terpineol effectively reduce acne, ensuring no harm to beneficial bacteria. Suitable for all skin types, this trio visibly reduces acne in just six washes, preventing irritation and redness.\u003c\/p\u003e","brand":"Novology India","offers":[{"title":"Default Title","offer_id":47751769751806,"sku":"49241D","price":1460.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/cleanser_serum_gel1.webp?v=1769692363"},{"product_id":"acne-clearing-regime-100g-28ml","title":"Acne Clearing Regime, 100g + 28ml","description":"\u003cp\u003eExcess oil and acne often result from sebum production and can disrupt skin’s natural microbiome. The Acne Reduction Regime, composed of the Acne Reduction Cleanser and Serum, effectively targets the acne causing bacteria without damaging the skin’s natural microbiome. The cleanser is a gel-based formula which clears oil, dirt, and acne-causing bacteria without ripping off skin moisture. Post-cleansing, the serum reduces inflammation, soothes irritation and combat acne. This clinically proven combination, suitable for all skin types, reduces acne from day 7. While Thymol and Terpineol reduces acne causing bacteria, it also ensures to not harm beneficial bacteria unlike other solutions. 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The Pro‑Lift Cellular Restoration Serum leverages patented Elastinol ANP4 technology with Pro‑Retinol, Adenosine Triphosphate (ATP), and peptides to support accelerated cell turnover and collagen function—helping smooth fine lines, refine the look of aged pores, and restore skin elasticity with a steroid‑free formula. Complementing it, the Pro‑Lift Cellular Restoration Under Eye Gel Crème features a cooling applicator and Noisome Tech to deliver actives deep into the skin, combining diosmin to reduce puffiness, forskolin to visibly flatten under-eye fat pads, and palmitoyl tetrapeptide‑7 to soften fine lines. \u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":47795315998974,"sku":"49083FE","price":1480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/SI1_476bdd70-b6e8-4662-8cd1-66b21a030564.webp?v=1770878103"},{"product_id":"spf-50-pa-lip-serum","title":"SPF 50 PA ++++ Lip Serum, 10g","description":"\u003cp\u003eElevate your lip care with our SPF 50 PA++++ Lip Serum, a powerful treatment designed to fade discoloration and prevent future darkening. Formulated with Kojic Acid and Bright Oléoactif to inhibit melanin, it uses Jojoba Esters for deep hydration. High-performance UV filters provide maximum defense against UVA\/UVB rays for brighter, protected lips.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":47929073533182,"sku":"49242","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/HeromImage_9bb74fa9-fb86-4df8-b110-f1d23b94f19e.webp?v=1773735434"},{"product_id":"spf-50-pa-air-light-sun-serum","title":"Novology SPF 50 PA++++ Lip Serum + Tinted Sunscreen","description":"\u003cp\u003eElevate your lip care with our SPF 50 PA++++ Lip Serum, a powerful treatment designed to fade discoloration and prevent future darkening. Formulated with Kojic Acid and Bright Oléoactif to inhibit melanin, it uses Jojoba Esters for deep hydration. High-performance UV filters provide maximum defense against UVA\/UVB rays for brighter, protected lips.\u003c\/p\u003e\n\u003cp\u003eThis SPF 50 PA++++ tinted sunscreen protects against sun damage and corrects dark spots. It's lightweight, non-greasy texture blends smoothly into a natural finish. Formulated with photostable UV filters and high-purity niacinamide, it blocks 98% of UVB rays and offers 16x UVA protection, shielding you from sun spots, photoaging, and sunburn.\u003c\/p\u003e","brand":"novologyindia","offers":[{"title":"Default Title","offer_id":48015365931262,"sku":"49242_T","price":1240.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/files\/1_1d65ffff-631a-466e-8667-1dd4f32f0c6d.jpg?v=1775045031"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/3992\/3710\/collections\/novology_landing_page_c9357859-e735-42c4-a50a-d4807c964302.png?v=1773648899","url":"https:\/\/www.novology.com\/collections\/serum.oembed?page=2","provider":"Novology India","version":"1.0","type":"link"}